VIKRUTI
TRANSFORMING PVC WASTE INTO SCALABLE CIRCULAR VALUE
A GLOBAL WASTE AND EMISSIONS CHALLENGE
Polyvinyl chloride (PVC) is one of the most widely used plastics in the world, critical to sectors such as construction, packaging, healthcare, and consumer goods. Yet it is also one of the least recycled. Globally, only an estimated 10–15% of PVC waste is recycled, with the remainder landfilled, incinerated, or leaked into the environment.
The challenge is both structural and chemical. PVC waste streams are typically contaminated, multi-layered, and mixed with additives, making them incompatible with conventional mechanical recycling. In addition, PVC contains chlorine, which further complicates recycling and disposal.
When PVC waste is incinerated or improperly processed, chlorine can lead to the formation of hazardous emissions and corrosive by-products, increasing environmental, health, and infrastructure risks. As a result, millions of tonnes of valuable material are lost each year, while unrecycled PVC contributes significantly to greenhouse gas emissions, toxic releases, and long-term environmental harm.
WHY EXISTING SOLUTIONS FALL SHORT
Most recycling solutions are optimized for clean, single-polymer streams. They break down when faced with real-world industrial and post-consumer PVC waste. This gap between laboratory feasibility and industrial reality has prevented PVC circularity from scaling globally
VIKRUTI'S SOLUTION
Vikruti is building a modular, industrially scalable solution designed specifically for the hardest PVC waste streams—contaminated, multi-layer, and mixed-material waste that today has little or no recycling pathway.
Our approach enables the conversion of these waste streams into value-added outputs that reduce reliance on virgin fossil-based materials, while remaining compatible with real-world operating conditions in emerging and developed markets alike.
Vikruti is designed from day one for deployment at scale: modular units, flexible feedstock handling, and pathways for integration with existing industrial infrastructure.
A LARGE, UNDERPENETRATED GLOBAL MARKET
Global PVC production exceeds 60 million tonnes per year and continues to grow alongside urbanization and infrastructure development. Regulatory pressure, corporate sustainability commitments, and rising disposal costs are creating strong demand for viable PVC recycling and upcycling solutions.
Vikruti addresses a large, underserved market segment: waste streams that cannot be economically processed by existing recycling technologies. This creates opportunities across multiple geographies and customer types, including waste processors, material producers, industrial users, and infrastructure developers.
CLIMATE AND CIRCULARITY IMPACT
By diverting difficult-to-recycle PVC from landfill and incineration, Vikruti enables meaningful reductions in greenhouse gas emissions while advancing material circularity. Each deployment reduces fossil feedstock demand, lowers lifecycle emissions, and mitigates pollution associated with unmanaged plastic waste.
Beyond emissions, Vikruti’s solution supports cleaner local environments, reduced toxic exposure, and more resilient material supply chains.
BUILT FOR SCALE, BACKED BY EXECUTION
Vikruti is a spin-out from Ashwatta, a venture studio specializing in climate and industrial technologies. Ashwatta has led Vikruti from problem definition through technology de-risking, venture structuring, and early market validation—taking on the highest execution risk upfront.
The company is progressing toward pilot deployments and early commercial partnerships, with a clear roadmap for scale supported by strategic investors and industrial collaborators.
THE OPPORTUNITY
Vikruti represents a new category of industrial circularity: solutions designed not for ideal conditions, but for the waste streams that dominate the real world. As regulatory, environmental, and economic pressures converge, Vikruti is positioned to become a critical enabler of global PVC circularity.